1972/1973 “white cover” Luxury Brochure and foldouts: exists a 72 english version ?

[911T1971]

While helping a fellow member about an option code, another member brought up the topic on the well known “white cover 2.4l” brochure.
Link: http://www.early911sregistry.org/for...879#post972879

While its clear that a 72 as well as a 73 version exists (w different content), we are unshure
if an english version was available for 1972.
Those brochures were printed in German, English, Italian and French.

I dont have all language issues, but both 1972 and 1973.
Pls chime in if you have an 1972 english version showing the same content as the 1972 german version. Does it exist?

1972 top ( German)
1973 down (English)






And also foldouts

1972 top (French)
1973 down (English)


1972 left (French)
1973 right (English)

[911MRP]

I've already posted this photo in other thread, but these are two different versions in English language again in this new thread for information:

One is VW-Porsche with print reference xxx.20 denoting English rest of World
Decoding Porsche usual print reference suffix as follows:
.2x first digit is English language
. x0 second digit is rest of world markets (eg Great Britain, Australia)

My second example is suffix xxx.23. Decoding as: English .2x and I assume .x3 means North America markets version. The phrasing of some pages in this version and use of certain words points to North America -- gasoline vs petrol; Liter vs litre; and catalogue spelled correctly



Both of these English versions I have show a "four model" lineup ( like the image right below) suggesting both of mine are a brochure printed in 72 but for 73 model year because although the 2.7S that didn't actually come to fruition in that form for model year 73 the "four car lineup" was ebidently signposting with 2.7S what actually became 2,7 RS in Rest of World markets.

To be clear neither of the English language versions I have of this large format brochure shows "the three car lineup" content equivalent to Karim's German version (shown in left image). Karim's being a German version is obviously what is often called Rest of World not North America and clearly and VW-Audi. Can't make out the print reference in small photo but likley suffix xxxx.10 meaning publication German language; all German markets.


It would appear that with Karim's German version depicting only the 2.4 TES of 72 model year lineup (not yet including the 2.7S "prototype") it probably was printed earlier (in late calendar 71 or earlier in calendar 72) than those that feature the four car "programm" . The clue bring with the four models approximating to the future 73 ROW product lineup.

I too would be interested if anyone has an example the earlier one in English language suffix xxxx.20 Or xxxx .23.

Steve

[911T1971]

German version of 1972 has code below.

[911MRP]

So Karim, we are looking for a similarly 971 date marked English language version -- unless, of course, the printing at beginning of model year 72 in September of 1971 was only in German language but not in English.

[911T1971]

1973 German version has code 1006.10. (thx Mattia!)

[911MRP]

They'll probaly all be 1006.xx because ...
1 first digit type of publication is for all marketing & sales
10 second digit is for marketing material specifically
xx06 in third and fourth digits is the number that uniquely identify the specific publication in this case xx06 is evidently the white large format brochure with 911E on front, (looks like it doesn't change even with the various regional edits shown above)

Sufix is geographical market and language as before
.xx
Where
.10 German language; all German markets ( occasionaly .1x means multilingual)
.20 English language for rest of world markets Britain Australia etc
.23 English language .x3 (I assume) is North America markets
.30 French language markets
.40 Italian language markets

[gulf908]

Karim

If Porsche wanted to sell the '72 2.4 series in the English speaking markets,then they have to print the de luxe brochures in English whether UK English or US English.
I have both the '72 and '73 two page leaflets in English and have owned them since new - W48E - 20 - 971 and 1004 - 20 respectively.
Unfortunately I was unable to cadge an English white brochure at the time.

HTH
Dennis

[911MRP]

Hi Dennis,

I agree that would make sense. I only have the American-English and the proper-English versions. These are later I suppose. With this thread we are hoping to confirm that theory by finding actual copies of the earlier version written in some form of English. It exits in German in that format because Karim has posted one. If we don't find an English version of the White brochure with "three cars photo lineup" among this broad reach community maybe they only the two page version for 72 sufficed until the later " four car version" was released sometime later in 72. At which point they were signposting a 2.7 But what illustrated wasn't exactly what came to market in 73. I'm starting to suspect that might be the case. Those white brochures aren't particularly rare but they were quality items so presumably expensive to print and reserved for strong prospects in 72 vs the cheaper two page précis versions of 72 and 73. There were inserts with technical details, there are two versions of those to match the large glossy. I've got them but haven't photographed them.

Be interesting to see what surfaces in response to Karim's question. Needs to be clear before his definitive literature book hits the presses. Also curious are there German versions with the "four car lineup" or did they just stick with the "three car lineup" version? Also interesting to see what other year and languages surface. French, Italian ...

Are there really 5 variants (row English, north American, German, French, Italian) across those two model years ( 72 and 73) or did they muddle through with fewer variants of the relativity expensive large format brochure and fob off self-confessed cadgers like you with a full array of ten two-fold ones

Steve

[911T1971]

Actually, Dennis, the topic was brought first up by Steve.

@Steve, yes , the 73 german edition was similar to the others, see post 5 where the 2.7S is visible on rear pages > four car line-up.

-

I personally also beleived yes, there was an english version available for 1972, as its the case for 1973.
1972 are less often available/printed, probably due to the fact the US market still produced another 2.4l brochure, “w the orange 2.4l on the beach”.
For 1973, this stopped and only a foldout and “luxury” brochure continued.

-

However, Charlie’s still-born book (about 20 copies exists of which he sent me a free copy because I was a contributor) and only today I checked, mention that the english edition 1972 2.4l brochure had code W48-e-010-971-0704. Charlie’s book does has some major faults he never was able to correct (RIP) but here he was probably spot-on.




And:

[911MRP]

Hi Karim. Interesting closing of the circle.
I first raised this exact point with Charlie before he sadly passed away. That it's why it was on my mind. I hadn't realised he then looked into the reference as never saw the book and I forgot the point. It came back to mind when you mentioned in passing the two versions.

I now accept that there is a 72 version. Mental note to self not to challenge Karim on literature point

If anyone has the 72 document I'd like to see the reference photographed direct rather than transposed. Charlie say " believed to have reference" so was he looking at it or

Curious now .... Are there row 1006.20 and 1006.23 North American English versions with different content and language nuances for a 72 variant. Or just one English for 72?

Getting there ...

Steve

PS I have a spare American 1006.23 version with the "later four car" lineup that might be relevant to somone with 73 USA delivery car and do might be interested in trading it for an English row early one although I do have the later English one that came with my cars papers so might have been among the original owners bits and bobs. Moderators: If this PS is not in the right section delete it as finding earlier example is not a big deal for me so just an aside.