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Thread: McQueen "LeMans" fans - You MUST watch this....!

  1. 03-29-2009, 09:52 AM #1
    hgarazo
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    McQueen "LeMans" fans - You MUST watch this....!

    Nice to see Heuer paying tribute. You can acutally "vote" ..... Not being a Hamilton fan, I know who I'm voting for......

    Enjoy!

    http://www.tagheuer.com/the-news/eve...wsletter-BWD09
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  2. 03-29-2009, 08:03 PM #2
    Hoffen
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    "Now don't be a pain in the ass, Lewis..."

    I'm sorry, but I don't know who that is supposed to appeal to. Its both crass and dopey. McLaren may be off the pace this year, but it is inadvertently entertaining to to think their current F1 car can't overtake a 1970 sports racer driven by a guy who's been dead since 1980...)

    Tag Heuer seems to never tire of milking what was a quite brief and entirely commercial relationship with McQueen during the filming of a movie almost 40 years ago. (Anyone ever seen a photo of McQueen wearing a Monaco outside the set of LeMans? I haven't. Likely because he otherwise always wore his Rolex 5512 Stainless No Date Sub. And without a check from Rolex!)

    Now the marketing geniuses at LVMH, most of whom have likely never seen LeMans, bring in their latest paid "motorsports" endorser for some remotely tenuous synergy to McQueen, to move some ugly, orange faced quartz chronographs.


    Sorry. Its brand cynicism squared, in my opinion.







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  3. 03-30-2009, 02:14 AM #3
    A_Alfa
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    Easy poll for a spaniard!

    Same difference to me as a new Tag Heuer Carrera and a 70s Heuer Monza/Autavia/Monaco/Carrera.
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