Uncovered! Short-lived third model: The 1967 911 deLuxe"

[Allen Henderson]

Richard

I have the official London Motor Show magazines from 1965 and 1966 and the price list. The price of a normal 911 and the 912 both were REDUCED in price from October 65 to October 66 by £70 approximately. I wonder if this helps or not. Porsche were obviously aware of the purchase tax in the UK (?) which went up by approximately £25 in the same year. The normal 911 is listed at £2844 plus purchase tax in October 1965.



Regards
Mike

The Model year 1966 Porsche 911 and the 1967 deLuxe were, from what we know, identical Porsches. What is the price for a 1966 911? I see two prices in post #231 above, side by side for each of the four models. What are the two side by side prices? Thanks,

-Allen-

[210bhp]

Allen

This is all the information I have,

The official LMS magazine October 1965

Porsche 911. £2844 plus £594PT = £3438
Porsche 912. £2040 plus £427PT = £2467

The official LMS magazine October 1966

Porsche 911S £2892 plus £664PT = £3556
Porsche 912. £1972 plus £456PT = £2428

Autocar magazine October 1966

Porsche 912
Porsche 911
Porsche 911 de luxe
Porsche 911S

As above in my previous post.

Regards
Mike

[Allen Henderson]

Allen

This is all the information I have,

The official LMS magazine October 1965

Porsche 911. £2844 plus £594PT = £3438
Porsche 912. £2040 plus £427PT = £2467

The official LMS magazine October 1966

Porsche 911S £2892 plus £664PT = £3556
Porsche 912. £1972 plus £456PT = £2428

Autocar magazine October 1966

Porsche 912
Porsche 911
Porsche 911 de luxe
Porsche 911S

As above in my previous post.

Regards
Mike

Great so from your post quoted here:

The official LMS magazine October 1965

Porsche 911. £2844 plus £594PT = £3438
Porsche 912. £2040 plus £427PT = £2467

The official LMS magazine October 1966

Porsche 911S £2892 plus £664PT = £3556
Porsche 912. £1972 plus £456PT = £2428

We see that the prices from UK Autocar (post #230) agree with the official LMS 1967 prices. And so we have:

Porsche 1967 911 £2436 plus £560PT = £2996
Porsche deLuxe. £2720 plus £625PT = £3345
1966 911. £2844 plus £594PT = £3438
Porsche 911S £2892 plus £664PT = £3556

So Porsche reduced the price of the 1967 deLuxe slightly from the 1966 911 price even though they were identical cars; no doubt, to move them off the showroom floor. After the astute buyer who, perhaps, had been thinking of buying a Porsche for some time, would have known that the deLuxe was a renamed 1966 911....you'd think some magazine would have written about that ! Thanks !

-Allen--

[210bhp]

Allen

That would be my thinking too but remember this is the UK. I don't know if the same price drop applies worldwide.
There were so few 911's sold in the UK in these early years, only 35 Rhd 67S's were made for example out of nearly 2000 units so how many de luxe models were sold in the UK Rhd market would be minute. I would go so far as to say if one turned up it might be unique (I have never seen one).

Regards
Mike

[Allen Henderson]

Mike,

Good points. I don't know how much "guidance" Porsche in Zuffenahausen gave distributors and dealers. I could see, though, similar thinking elsewhere. It was deLuxe after all so should cost more than the new 911 normal (which honestly was comparatively less "deluxe" e.g no Webasto, cheaper dash, no under the bumper foglights standard, anything else?) but at the same time not the new 911S which in fact carried over 1966 911 features: foglights, Webasto, upholstered dash versus wood one. Put an "S engine kit" in a 1967 deLuxe and you had a really deluxe '67S! *

-Allen-
* I have a good friend with just such a car. Sold by the Porsche dealer in Stuttgart, it was returned to Zuffenhausen for the engine upgrade.

[Cliff]

It must have the S brakes too with the upgraded engine?

[Allen Henderson]

It must have the S brakes too with the upgraded engine?

Good point Cliff ! I'm not sure about the "S" brakes. Perhaps I'll get an email from the owner (who is kind of a private person) and, if so, I'll let you know. Thanks.

-Allen-

[210bhp]

Allen

A good friend who hold the list of all early Rhd chassis numbers has confirmed there were no Rhd models delivered to the UK in the chassis number range you posted for the de luxe model. Looks like it was lhd only.

Regards
Mike

[210bhp]

Allen

Strike that last comment out!,

New information has come to light. There were a few Rhd de luxe models!

I will post up as soon as I have sorted it out.

Regards
Mike

[911T1971]

The official LMS magazine October 1965
Porsche 911. £2844 plus £594PT = £3438
Porsche 912. £2040 plus £427PT = £2467

Here is an official UK price-list I just was able to aquire. It confirms above prices written in a magazine.