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Thread: Show Me Your Vintage P Dealer Plate Frames.

  1. #71
    Senior Member
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    Name:  Gabriel-Olson frame.jpg
Views: 1572
Size:  95.9 KBHeres one I'd love to have if anybody happens to have or know about.
    This pic courtesy of Raj

    Thanks Bud
    70E Albert Blue
    Member #1906

  2. #72

    Maryland / DC Dealer and Dallas Dealer

    I guess this should go in the license plate string as well as the dealer string
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  3. #73
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    Quote Originally Posted by endo911rs View Post
    Endo911rs... I was told my PBH frame was from the dealership shortly after they purchased Westwood Porsche+Audi (in L.A.). Any long-time socal guys know when Porsche Beverly Hills bought the Westwood P+A dealership, and what year (span) the below frame is from?

    -Mike
    EarlyS #1320
    '71 T/RS LWT 3.2L

  4. #74
    Early S Reg #1395 LongRanger's Avatar
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    Dealer Listings

    Quote Originally Posted by richemj View Post
    . . . Any long-time socal guys know when Porsche Beverly Hills bought the Westwood P+A dealership, and what year (span) the below frame is from? . . .
    You might try looking at some of the printed lists of Dealers/Distributors for various years to find out about stuff like this. Here's a page from the listing for 1970 . . .

    Some frames --- some Dealers --- are specific for certain years.

    HTH

    RVK
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    Last edited by LongRanger; 10-04-2011 at 09:02 PM.

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  5. #75
    My car came with both the front and rear license plate frames from the original dealership:





    -Mike

  6. #76
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    Taylor Porsche+AUDI

    R.S. Taylor Corp
    1516 Salano Ave
    Vallejo, CA


    White lettering/semi-gloss black on flash chrome

    The things I notice/look for on the older dealer frames are the appearance/presentation of AUDI.

    First thing I look for is --- that AUDI appears at all. From the beginning, a lot of Porsches seemed to have been sold by Dealers who also had a VW franchise. But some time around '69-'70, Porsche's US sales organization was re-organized, becoming more associated with AUDI, less with VW. I remember the Porsche+AUDI signage of that time, kinda stark, plain. Over time, AUDI's association would fade away, and Porsche became a more stand-alone brand.

    The second thing I look at is the way AUDI is presented --- all caps, plain font, no oval insignias, nothing but letters.

    Like this one



    Some kinda 'Tae Kwon Do' school-for-kids (?) thing going on, there, now

    About all that's left of the dealership? . . .

    . . . are the cut-outs for the driveways at the curb

    R
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    Last edited by LongRanger; 03-31-2021 at 07:39 AM.

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  7. #77
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    Niello Porsche+AUDI

    Niello Porsche+AUDI, Ltd
    1841 El Camino Real
    Sacramento, CA

    White lettering/dull red on flash chrome

    No mention of any brand (so they coulda stuck this on anything).

    The thing I notice about this frame is the checkerboard pattern embossed in the lower corners. See this on a lot of metal frames --- not just Porsche. I also notice the more elaborate opening, with the extra little 'flair' added to the top letter panel, making for a more interesting 'window.'

    As time passed, frames seem to get simpler, boxier, textures/details duller, any extra effort eliminated --- less colors, for instance --- until? . . . just plastic.


    Came across this, today . . .

    . . . The Niello Company started with a man in possession of exceptional talent. Louis Niello understood automobiles. He knew how they worked. And he knew how to fix them. The son of Italian immigrants resettling in San Francisco during the 1900s, Louis Niello displayed an unusually high mechanical aptitude at age 10. He loved cars and anything associated with cars. He raced motorcycles, worked as a chauffeur and eventually landed a job as a mechanic at a San Francisco Packard dealership . . .

    . . . Hard work earned him enough money to buy the dealership with a partner. It was 1921, America's infinite passion for the automobile had entered a new phase. For an ever larger number of customers, no longer was it about buying a car to drive, but about buying a car to experience. The young Packard dealership on Ellis Avenue quickly added the famed luxury line of Pierce-Arrow. The move also foreshadowed what would become a Niello hallmark; not looking at what's on the road, but what's coming down the road . . .

    . . . Louis Niello's son, Richard Niello Sr., inherited the family business after serving in the U.S. Navy during World War II. Pierce-Arrow was out of production, and Packard's days were numbered. Liquidating the dealership after his father's death, Niello Sr. briefly worked for General Motors in San Francisco. There he met two other young salesmen, Wes Lasher and Elmer Hubacher. All three would become lifelong friends and go on to found automotive legacies in their new hometown of Sacramento . . .

    . . . With Hubacher eventually going into business on his own, Lasher and Niello Sr. partnered to form their own dealership and established in downtown Sacramento. In 1955, they started with a single make, a new German import poised to become an overnight success and legendary fixture on the American automotive landscape: Volkswagen . . .

    . . . From then on, anticipating the next, newest, hottest and most distinctive automobile, they characterized the Niello name. After Wes Lasher left to form his own dealership during the early 1960s, The Niello Company continued adding relatively unknown makes and models destined to become the next must-have automobiles . . .

    . . . As a successor to Lasher-Niello Volkswagen, The Niello Company established Niello Volkswagen-Porsche in 1963. To meet demands of the growing Sacramento market, in 1969 Niello Volkswagen moved to a new location on Arden Way and has been there ever since. The Niello Porsche franchise spun off and combined with Audi, forming Niello Porsche Audi. To date, Niello is the second oldest Audi dealership and the longest owned Porsche dealership in the country . . .

    . . . Since those beginnings, The Niello Company has expanded considerably. In 1973, Niello BMW was established on Fulton Avenue. At the time, the BMW product was seemingly unknown to the Sacramento market, but all of that would soon change . . .

    . . . In 1990, Acura was the next brand added to the lineup of fine automobile brands distinguishing The Niello Company. The Niello presence expanded in 1991 in Concord, acquiring an Infiniti franchise which has exclusively offered that brand ever since . . .

    . . . The Niello Company then opened two flagship dealerships in the Sacramento area with Land Rover Rocklin (2001) and Niello MINI (2002) . . .

    . . . With three dealerships opening in June of 2007, The Niello Company continued its growth in the Sacramento area with Jaguar Sacramento, Land Rover Sacramento, and Maserati of Sacramento. These exceptional brands propelled The Niello Company into providing the most distinctive automobiles to its customers . . .

    . . . The Niello Company built a state-of-the-art facility in Elk Grove for its second Niello BMW dealership in January of 2008. At this same time Niello was the first dealer in the Sacramento area to offer the revolutionary smart car . . .

    . . . The tradition of sensing the next automobile sensation is carried on by Niello's son, Richard Niello, Jr. To get a true feel for the business, Richard Niello, Jr. worked for a Volkswagen dealership in San Francisco before joining the family business in the mid 1970s . . .

    . . . Richard Niello, Jr. became president of The Niello Company in 1995. His brother, David Niello, is responsible for Niello Infiniti in Concord. A third brother, Roger Niello, was a member of the California State Assembly, representing the Fifth Assembly District, and is now serving as secretary of the Niello Company . . .

    . . . Still family owned, The Niello Company is the region's only privately held dealership group with a breadth of products that spans 10 brands: Acura, Audi, BMW, Infiniti, Land Rover, Jaguar, Maserati, MINI, Porsche and Volkswagen. Its collision and repair departments service over 100,000 cars a year, and its employee team includes over 500 specialists, technicians and sales professionals . . .

    . . . The drive behind The Niello Company remains the same: to find automobiles fulfilling the buyer's quest for distinction, innovation and adventure . . .

    . . . Today, The Niello Company continues to reflect the passion of founder Louis Niello for automobiles, and just as importantly, for the people who love automobiles . . .


    http://audi.niello.com/history.htm



    As for their old location? . . .

    . . . it's now a Cannabis store




    ........
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    Last edited by LongRanger; 11-01-2021 at 10:28 AM.

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  8. #78

    Dieter Oest LPF ?

    Hello,
    I'm trying to find a LPF from Dieter Oest's shop. In truth I don't even know if his shop gave out plate frames, but perhaps someone has one they might be willing to part with?
    While looking around for some history on Mr Oest I found some very cool pics. Here's a gratuitous pic of one of DO's cars from his racing days.
    Cheers
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  9. #79
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    Zipper Porsche

    Zipper Porsche
    ???? Wilshire Blvd (?)
    Beverly Hills, CA


    Semi-gloss black letters on gold-washed flash-chrome (yikes!)

    Otto Zipper. Famous, famous Guy (. . . that many no longer remember). Not just for Porsches. Also Alfas, Ferraris, etc., going back to the 50s. Raced a lot, too. RS60s, 904s, 906s ---- Ken Miles ran his RSK at one time. Made his living having fun with cars. Lucky Guy. Recently passed . . .

    R
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    Last edited by LongRanger; 11-17-2013 at 01:39 PM.

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  10. #80
    Looking for a Motor Imports Inc License Plate Frame (San Diego).

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