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Thread: Sir Jackie Stewart in new advertisment

  1. #1
    Senior Member HughH's Avatar
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    Sir Jackie Stewart in new advertisment

    I saw this new ad in the coverage of the Australian F1 GP today and think it should win an award. It is a very interesting, and I think powerful way to advertise alcohol with a "safety message" in it.

    Having a soundtrack with a great cover of a David Bowie song as well as featuring Jackie Stewart helps a bit as well
    https://www.youtube.com/watch?v=YI_HdZu_Q7A
    Hugh Hodges
    73 911E
    Melbourne Australia

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  2. #2
    Just wonderful in so many ways...I feel a bunch older now, though...
    Peter Kane

    '72 911S Targa
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  3. #3
    Moderator Chuck Miller's Avatar
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    Excellent....
    Chuck Miller
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  4. #4
    Very cool...
    Randy Wells
    Automotive Writer/Photographer/Filmmaker
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  5. #5
    Quote Originally Posted by HughH View Post
    I saw this new ad in the coverage of the Australian F1 GP today and think it should win an award. It is a very interesting, and I think powerful way to advertise alcohol with a "safety message" in it.

    Having a soundtrack with a great cover of a David Bowie song as well as featuring Jackie Stewart helps a bit as well
    https://www.youtube.com/watch?v=YI_HdZu_Q7A
    Yes, very effective ad. He was also on stage for the award ceremony sporting his distinctive plaid hat and slacks. As soon as the champaign corks started to pop the "wee Scot" could be seen scurrying off stage. Looks to be a more interesting F1 season by the way. Ferrari appears to be more competitive with Mercedes.
    David

    911 S Registry # 1054
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  6. #6
    Quote Originally Posted by HughH View Post
    I saw this new ad in the coverage of the Australian F1 GP today and think it should win an award. It is a very interesting, and I think powerful way to advertise alcohol with a "safety message" in it.

    Having a soundtrack with a great cover of a David Bowie song as well as featuring Jackie Stewart helps a bit as well
    https://www.youtube.com/watch?v=YI_HdZu_Q7A
    This is a longer version of an older, similar commercial. I love the extended version much more. At COTA during the US GP last season, they played this commercial pretty much on loop between sessions. After hearing that song for about 3,153 times, it started to get on my nerves. If they had this longer one, I think it would have helped filling time and not running too many times.

  7. #7
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    Thanks, that was good.

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