gift subscrption

Why is it so difficult (impossible?) to give a GIFT subscription?
I write Michael Hammond who writes Ashton Amores, and between the two of them I get no response.
The subscription form assumes that I want to subscribe, but I'm ALREADY a member.
And it just won't let me put in the recipient's name.
Do I need to click in some other link?
Am I the stupid one, or is this simply another case of "IT rules the World"?
WB
9110210590
Mbr # 3497