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Thread: Sales brochure ?

  1. #1
    Senior Member tomlu's Avatar
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    Sales brochure ?

    What kind of advertising is it?
    Year?

    Sales brochures ?

  2. #2
    Senior Member beh911's Avatar
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    Appears to be a 68 SWT, judging by the roll hoop, door handles, and black wipers
    1969 S Coupe #761
    Early S Registry #1624

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    Sales brochure - printed 8/67. unusual in that it's English language, features '68 US range of cars, but none of them have side marker lights. Maybe for Canadian market?

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    Senior Member 911T1971's Avatar
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    Quote Originally Posted by hesaputz View Post
    Sales brochure - printed 8/67. unusual in that it's English language, features '68 US range of cars, but none of them have side marker lights. Maybe for Canadian market?
    Nothing unsual.
    Some photos in sales brochure never have been correct for the MY.
    When they printed the literature in spring, this was before new model came out in early September.
    The also used same pics for RoW and US lit., with a few exceptions, especially after 1970.

    1972 brochure printed with an 2.4 (edited)


    1973 brochure printed with an 2.4, where is the difference...
    Last edited by 911T1971; 05-19-2013 at 11:59 AM.
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  5. #5
    Senior Member tomlu's Avatar
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    The little squirrel in the left corner.

  6. #6
    Senior Member 911T1971's Avatar
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    Quote Originally Posted by tomlu View Post
    The little squirrel in the left corner.
    yeah.
    amazing they deleted oil trap and added black 73 turn lights and bumpers, all for the sake of presenting the new car for 73 by using an old 72 model shot.
    Registry member No.773

  7. #7
    Senior Member tomlu's Avatar
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    This was fun
    More like this
    Same same but different

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    Weren't those black buggy bumpers a '73 midyear thing? Seems kinda odd that they'd show them in the first '73 brochure, when they weren't on the cars.

  9. #9
    Senior Member 911T1971's Avatar
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    Quote Originally Posted by hesaputz View Post
    Weren't those black buggy bumpers a '73 midyear thing? Seems kinda odd that they'd show them in the first '73 brochure, when they weren't on the cars.
    Its published in the big "luxury" 73 brochure, white 911E cover. They got printed twice, usually spring and late fall.
    According to Johnson's book, all MY 73 for US market needed the rubber bumpers, a step-gap for the bigger 1974 changes.

    --

    Here are other literature examples:

    1971 "red and 1971 "green" Tourist folder, using a 1968/69 ModelYear Porsche:




    1972 RoW brochure for 2.4 cars, printed in spring 71 and showing pre-serie prototype cars (also published in Brian Long's Book.):
    In the interior of the orange car, note the "911T" insigna on the glovebox.
    An item which never made it into the 2.4l serie.
    Also, this german market RoW cars feature 2.2l rear mirrors even 2.4 later got sold w the larger rectangulars (except UK market)

    In the same brochure, I beleive that this pre-serie 1972 911S from spring 1971 does not feature yet a front spoiler.
    Its essentially a 2.2S model but shown with the black 2.4 engine grill, built for publicity shot purposes.


    Last but not least, the famous RS prototype No.0013 published in a spring 1973 brochure "the 1973 model line up".
    The blue car on the very top is the defunct 2.7S, replaced by the RS Carrera model line.
    Note its rear flares. (this car is discussed on another thread).
    Last edited by 911T1971; 05-19-2013 at 07:08 AM.
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  10. #10
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    This is pretty interesting; I have a small collection of lit - mostly for the MY's I own, but never paid attention to the details of the cars. I'd only noticed that on a couple of my SWT brochures, the picture is of a prototype car, often with a round Targa emblem on the bar, and an early wood dash.
    Maybe it's true that MY 73 required the black bumpers in the US, but I know quite a few cars that were delivered without them - the dealer would upgrade them later.
    Interesting things here - I guess marketing and product weren't in the same building.

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