I am constantly reminded (and reminding others) of the Heinz ketchup ad campaign:

<iframe width="560" height="315" src="https://www.youtube.com/embed/GT-PsV2ENMk" frameborder="0" allowfullscreen></iframe>

<iframe width="560" height="315" src="https://www.youtube.com/embed/N_vssdys8lk" frameborder="0" allowfullscreen></iframe>